UWC is a global network of schools and colleges that aim to make education a force for peace and a sustainable future. It brings together students from diverse cultural, social, and economic backgrounds to live and learn together, fostering mutual understanding and respect.
The UWC Belarus National Committee is responsible for selecting and supporting students from Belarus to attend UWC schools and programs worldwide. It runs a merit-based and needs-aware selection process, ensuring that talented students from different backgrounds have access to UWC opportunities.
During the most recent application cycle, UWC Belarus ran a targeted Instagram campaign to promote UWC education while applications were open. The campaign focused on engaging visuals and accessible messaging to raise awareness, explain the application process and educational model. Through a consistent visual identity and strategic content planning, the campaign aimed to increase reach and encourage applications from diverse backgrounds.
